Open letter to cereal manufacturers etc.
About a year ago a dealer bought 8,000 cereal boxes from an executive at Kellogg's. My guess is the executive pocketed approximately $2,000 to $4,000.00. My question to you Kellogg's is, How did this help you in any way? Did it promote your product or brand in any way?
My observation is this. Most of you Kellogg's, General Mills, Post, Quaker & Nabisco like to proclaim on some of your boxes that they are collectible, like people in general should care. Yet you do not support this claim with action. To me it's like not training or even entering the race, yet proclaiming yourself a champion.
Sure executives & advertising agency people sell boxes n make money for themselves. How does any of this help you?
The Cereal Box Price Guide is the first n only of it's kind. A guide to collecting cereal boxes. A possible book that celebrates how magical n collectible your product is. the Cereal Box Price Guide has an image for every cereal box valued.
My point here. This is not a free ride. You want what you claim to be illustrated to the World, you are going to have to help. I need good examples of your boxes to do this. Yes I will sell most of them after I photograph them n list them in the Cereal Box Price Guide. My labors here are also not free.
I'd also like to mention that maintaining over 1,500 listings on ebay is not cheap. It's important to show how collectible cereal boxes are through availability at reasonable rates. Having over 1,500 listings on ebay is a way of advertising cereal boxes as a collectible. Presents n presentation gets people thinking n valuing what they have.
First thing I'd do is buy a better camera with some of the proceeds.
Here's a good example of how this price guide could help. People collect Cocoa Pebble but not so much Cocoa Krispies. Why, because they actually ate n prefered Cocoa Pebble. This guide if I had the boxes could show collectors the great Cocoa Krispies Boxes n why they were cool. Same goes for Smacks vs Super/Sugar Crisps. All the other Flakes vs Corn Flakes.
Your choice Post, General mills, Nabisco, Quaker n Kellogg's is this. Continue to let your employees enrich themselves & gain nothing. Or as a company support your claims of how collectible a box truly is by supporting the price guide. I need thousands n thousands of boxes to build n support the Cereal Box Price Guide. Take those boxes your executives are selling n send them to me. If they sell them you gain absolutely nothing. Why not at least put a foot forward toward possible gain by supporting the Cereal Box Price Guide.
Unlike other requests you may get, large quantities of boxes from 1990 to 2013 are welcome. I need a lot of everything. Please send Massive quantities. As with my Pez Years I deal in thousands not 50s. In my 12 year history of Pez, 2 Million Pez passed through my hands. Usual acquisitions were approx 10,000 at a time. Largest acquisition, approx 134,000 pieces in a single shipment to me. So bring it on, do your best to overwhelm me. I dare you, I double dog dare you.
Two Million Pez in 12 years is precisely how a hobby is built. It's much easier to verify a claim of Collectible on a Cereal Box if 10 to 20 thousand people actually collect Cereal Boxes. Common Knowledge of collectivity will trump Claims of, every time. My clientele in my Pez years was approx 10,000 collectors world wide. The number who actually had Pez Collections was more.
I'm asking you to seed a reality. Your investment in sending me boxes so I can get this thing going would be a fraction of a fraction of one 30 second spot on a major network. Sending me boxes free is an investment in a new reality of cereal boxes as a major collectible. I did it with Pez n I didn't have a Book like the Cereal Box Price Guide to ignite my activities. The only Pez Book when I started was a crap picture book n that came a few years in.
The Cereal Box Price Guide is the culmination of everything I learned last go round. As is the nature of this request. I'm inviting you the Companies to join with me by contributing to this new effort. I can do it the other way like last time, but I would prefer you join with me. That we work together.
You may or may not have read Pez Outlaw Diary. If you have, you will note Pez Corporation and I worked very much at cross purposes. Hell, Pez Corporation HATED me. Executives at Pez Corporation thought I actually made more money than they did. US Companies on occasion thought I was Pez Corporation because my public profile was larger than there's.
All that with Pez Corporation Fighting me every inch of the way. How much more could we have accomplished had we worked together as I am inviting you to do here in the beginning? I will point out to you also that this beginning with Cereal boxes is 10 times the beginning I launched the Pez project with.
I don't do meetings, phones or email. I communicate here in this fashion. If you would like to join me n participate by sending pallets of cereal boxes to help fuel this, they would be welcomed and appreciated. The address is below or you can take the route Pez Corporation did. Pretty much every man for themselves at your companies. Whoever has it or can lay there hands on it within your companies will enrich themselves with no benefit to the company whatsoever.
This all has been playing out for 20 years now. The Cereal Box Price Guide is going to pour gas on it. Take the reins by joining me or go the way PEZ Corporation did. Your choice.
You don't have to like someone or even talk to them for them to be useful to you, but you do have to seize opportunity when presented.
Hoping to be a friend and useful.
Send cereal boxes to.
5611 lehman rd.
Some of the other countries besides the USA viewing the Cereal Box Price Guide are.
Russia, Germany, Canada, United Kingdom, South Korea, Mexico, France, Ukraine, Australia, Japan and Italy.
This offer especially goes for Nabisco/Kraft, because guys I got nothin. As it stands you at Nabisco n your boxes appear to be the dregs of collecting cereal boxes. Is that the way you want to leave it? Check out the other cereal company chapters n compare what's in yours. I need a lot of boxes to change this for you.
My attempt here is to celebrate Cereal Boxes, by proxy this celebrates the companies that produce these products n validates often made claims on boxes about how collectible a box is.
Gentlemen this effort on my part is not free. I need boxes to do this. Don't be afraid to send multiple duplicates as I also need to make my house payment, eat n feed my dogs. You can support the price guide or continue to let employees enrich themselves. The choice is yours.
I've heard stories of printers, advertising agencies n cereal companies having pallets of stuff just sitting around waiting to be trashed. Send me those pallets, I've got a very large warehouse to put them in.
As a name for my persona in these efforts. Cereal box Outlaw? Cereal Box Bandit? Thief of Boxdad?
Cereal Box dealers. How can you help? Stay out of my way.